Why blogging for business is NOT overrated /in response to @jaxx09

Jackson Wightman states on his blog that blogging for business is overrated. I like to think he is wrong. Blogging can and will always be a vital tool in (corporate) communications. Here's why:
  1. It should take time. Creating content is our job. With content you help customers first, your company second.
  2. Everyone company can benefit from blogging. On a small or a big scale. Most failures are related to companies who already sucked in marketing.
  3. The table is never set. You don’t have to do exactly the same as your competitors. If all you advisaries are writing, you could vlog.
  4. There is always room for new information. Always. As long as it is better than the information we had before.

Blogging is not the PR tool, but a tool. We can only succeed if we master different formats and be outstanding in each and every one of them.

This post is a response to another blog. Read the full blog here: jacksonwightman.com

 

Tagged PR blogging for business corporate blogging corporate communications
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